Sixty Years Of Experience And Dedication

Golden Rule Insurance Company has more than 60 years dedicated to the health and well-being of individuals and families across America. Golden Rule is an innovator and leader in the individual health insurance market.

Solid Values – A Company You Can Count On

We’re known for our outstanding service – processing more than 90% of all health claims within 10 working days or less.*

An Innovator Of Affordable, Quality Health Insurance Products

Our focus on affordable, quality health insurance for individuals and families has led to many innovations. We pioneered Medical Savings Accounts in 1993. Today, known as Health Savings Accounts (HSAs), these health plans combine lower-cost, high deductible health insurance with a tax-advantaged savings account. HSAs are a fast-growing, affordable alternative to traditional health plans and Golden Rule is the market leader.

A 21st Century Company – Values Consistent With Its Name And Heritage

In 2003, Golden Rule became a proud member of the UnitedHealth Group family of businesses. UnitedHealth Group serves nearly 70 million individuals nationwide with products and services to help people achieve better health.**

Golden Rule Values

• We respect and value all people and points of view. We deal with people in the way we wish people to deal with us. This requires us to know ourselves and to try to understand others.
• Honesty is the foundation of our organization. We strive for transparency in our reporting and regulatory relationships. We encourage disclosure of bad news and welcome dissenting points of view.
• We deliver solutions that improve the health and well-being of individuals. We derive our greatest satisfaction from improving people's lives.
• We strive to communicate our objectives and goals clearly and create ways to measure our progress toward these goals.
• We constantly strive to improve in order to meet and exceed the highest expectations of our customers, shareholders, and community. We use scientific business methods to drive and sustain improvements and lower cost.

We are individuals who share Golden Rule's values and expect to live by them – people who care about our customers and are willing to work hard to meet our obligations to them.

*Actual 2006 Results.

**www.unitedhealthgroup.com